Why? If you reference a domain name, as an example (anywhere, on any Web site), wouldn't it be wise to actually own that domain name?
Let's briefly examine that point:
- If you can use your own core company Web site, as an example, without it seeming altogether too self-serving: do it.
- If that just seems a bit too unrefined, there are other options that might be a bit less obvious..
Suppose some person, maybe only a minority of people, actually do visit that domain name you used as an example. Would you rather they visit some such innocuous Web site, completely unrelated to your business, or would you rather they visit a Web site that links to, and possibly even promotes your Web site?
The theory is that some additional Web traffic is better than no additional Web traffic.
We're not suggesting that you actually promote this example Web site in the search engines: simply that you reap whatever additional traffic the example Web site affords you.
It's reasonable to project the cost of the domain name, and a simple link back to your principal Web site, would be less than $20.00 / year, in the case of a .com, .net, .org or .info domain name (we recommend you keep the Web site, as an asset, for as long as it serves your company). That's not an unreasonable cost-to-performance drain on any advertising budget.
If this seems a bit too "edgy" for your corporate climate / corporate culture, consider the following points:
- The top and bottom three (3) results, rendered by almost every search engine, are advertisements for Web sites that have paid to be positioned near the results you actually searched for, on the theory that they may be related to your search. Even the results of the search favor those Web sites that have most closely conformed to various search engine standards rather than those Web sites most relevant to your search.
- When was the last time an aired commercial appologized for interrupting your favorite television show?
- Were advertisers particularly bashful about promoting their company names at the last sporting event you attended?
- Do you ever read the junk mail that floods your mail box?
- Do advertisers adorn the periphery of your most-visited Web sites?
We would be missing out on an opportunity if we did not point out that overall, we have exactly the same products and support as those big guys, except without their higher prices. We do not have Superbowl commercials yet nor 99¢ first-year domain prices but over the course of three years, we have the best overall domain name, SSL and hosting products and prices.
We'd like to do business with you: we'd like you to do business with us.
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